Dominate the App Store withApple Search Ads

Reach high-intent users at the exact moment they're searching for apps like yours. Drive quality installs and maximize your app's visibility in the App Store.

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Why Apple Search Ads?

1B+

Weekly App Store visitors searching for apps

Apple App Store, 2023
70%

Of App Store visitors use search to discover apps

Apple, 2023
50%

Higher conversion rates vs other mobile ad platforms

Apple Search Ads, 2023
65%

Of downloads come from App Store search

Apple, 2023
3X

Higher lifetime value of users acquired through search

Mobile Action, 2023
85%

Of mobile time is spent in apps vs mobile web

App Annie, 2023

It's not a question of if, but when.

Your competitors are already capturing high-intent users through Apple Search Ads. Don't let them dominate the App Store while you're missing out on quality installs.

Start Your Campaign

Your pain-points, our solutions

Complex keyword targeting

We handle keyword research, match types, and negative keywords to ensure your ads reach the right users at the right cost.

Attribution & tracking

Set up proper attribution models and tracking to measure true ROAS and optimize for the metrics that matter most to your business.

Bid optimization

Leverage machine learning and manual optimizations to find the sweet spot between visibility and cost-efficiency.

Audience insights

Understand your users' search behavior and demographics to refine targeting and improve conversion rates.

Creative optimization

Optimize your app store listing, screenshots, and metadata to maximize conversion rates from ad clicks.

Fraud prevention

Implement advanced fraud detection and prevention measures to ensure your budget is spent on genuine, high-quality users.

Dominate Apple's ecosystem with comprehensive coverage

Reach users across all Apple platforms and maximize your app's visibility in the world's most premium mobile ecosystem.

App Store
Search Ads
Search Ads
iOS
iOS Apps
TV
Apple TV

Traditional Mobile Ads vs. Apple Search Ads

FeatureTraditional Mobile AdsApple Search Ads
TargetingBroad demographic and behavioral targetingIntent-based keyword targeting with high precision
User IntentInterruption-based, users may not be interestedHigh-intent users actively searching for solutions
Conversion RateTypically 1-3% for mobile apps50% higher conversion rates on average
User QualityMixed quality, higher churn rates3X higher lifetime value and retention
AttributionComplex attribution, affected by iOS changesFirst-party attribution, unaffected by iOS 14.5+
CompetitionCompeting with all advertisers across platformsOnly competing with relevant apps in your category
ScalabilityHigh volume but decreasing quality at scaleSustainable scaling with maintained quality

What Scalista offers

1

Complete Apple Search Ads setup and optimization

We handle everything from account setup to advanced campaign structures, keyword research, and bid optimization to maximize your app's visibility and downloads.

2

Advanced keyword research and competitor analysis

Discover high-value keywords your competitors are missing, analyze their strategies, and identify opportunities to dominate your app category.

3

App Store Optimization (ASO) integration

Optimize your app store listing, metadata, and creative assets to maximize conversion rates from your Apple Search Ads traffic.

4

Attribution and analytics implementation

Set up proper tracking, attribution models, and custom dashboards to measure true ROAS, LTV, and other critical KPIs for data-driven optimization.

5

Ongoing optimization and strategic consultation

Regular performance reviews, strategic recommendations, and continuous optimization to scale your campaigns profitably while maintaining quality.

You are in good company

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Create a custom Apple Search Ads strategy with our team of professionals.

Contact us for a free consultation and discover how Apple Search Ads can drive quality installs and maximize your app's growth potential.

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