Question 1

What is Scalista and what do you do?

Accepted Answer

Scalista is a performance-driven digital marketing agency based in Vienna, Austria. We help businesses grow through integrated online marketing strategies spanning paid search, Meta Ads, SEO, display advertising, video advertising, Apple Search Ads, creative production, and marketing analytics. We serve clients across Europe and globally, with deep expertise in iGaming and regulated industries.

Question 2

Where is Scalista located?

Accepted Answer

Our headquarters are in Vienna, Austria, at Spallartgasse 23/99, 1140 Vienna. Vienna is consistently ranked as one of the most liveable cities in the world, and its vibrant hub of innovation and culture inspires our approach to digital marketing. While based in Vienna, we serve clients across Europe and worldwide.

Question 3

What industries does Scalista specialize in?

Accepted Answer

We work with businesses across a wide range of industries, with particular deep expertise in iGaming (both real-money online casino and social casino). We also serve e-commerce, app-based businesses, SaaS, finance, travel, and other verticals that need data-driven digital marketing across European and global markets.

Question 4

What makes Scalista different from other marketing agencies?

Accepted Answer

Several things set us apart: we are certified Google Premier Partners and Meta Business Partners, giving us access to exclusive tools and beta features. We take an integrated approach covering the full marketing funnel rather than isolated channels. We are European market specialists with the ability to localize strategies for any market. And our Creatives at Scale solution allows us to exponentially increase creative output while keeping content fresh and data-driven.

Question 5

Is Scalista a Google Partner and Meta Business Partner?

Accepted Answer

Yes. Scalista is both a Google Premier Partner and an official Meta Business Partner. This gives our clients direct access to Google and Meta account strategists, early access to new ad features and tools, priority technical support, and exclusive performance insights that provide a competitive edge.

Question 6

What digital marketing services does Scalista offer?

Accepted Answer

We offer a comprehensive suite of services: Paid Search (PPC/SEA) across Google and Bing, Meta Ads (Facebook, Instagram, WhatsApp, Messenger), SEO (technical, content, and link building), Display Advertising (Google Display Network, programmatic, and DSPs), Video Advertising (YouTube, TikTok, CTV), Apple Search Ads, Online Casino Marketing, Social Casino Marketing, Creative Production (AI-enhanced assets at scale), and Marketing Analytics and Tracking (GA4, GTM, server-side tracking, data warehousing, and BI dashboards).

Question 7

Do you offer SEO services?

Accepted Answer

Yes. Our SEO services cover technical SEO (Core Web Vitals, mobile-first indexing, site architecture, schema markup), content SEO (AI-powered content strategy, keyword research, E-A-T optimization), link building (digital PR, content-driven link building, broken link recovery), and AI-powered SEO with predictive analytics and voice search optimization. We offer packages starting from €2,500/month.

Question 8

Can you manage Meta Ads (Facebook and Instagram) campaigns?

Accepted Answer

Absolutely. As an official Meta Business Partner, we manage campaigns across Meta's entire ecosystem including Facebook, Instagram, WhatsApp, Messenger, and Threads. We handle everything from audience targeting and creative production to attribution modeling and scaling campaigns profitably, even in post-iOS 14.5 environments.

Question 9

What is your Creatives at Scale approach?

Accepted Answer

Our Creatives at Scale solution leverages AI-powered asset creation combined with our global network of 50+ creative partners. We produce 500+ creative assets monthly with an average 48-hour turnaround, ensuring your advertising always stays fresh and engaging. This data-driven approach allows continuous iteration, optimization, and rapid testing of new concepts.

Question 10

Do you provide marketing analytics and tracking setup?

Accepted Answer

Yes. We offer complete marketing analytics services from basic GA4 and GTM setup to enterprise data platforms with BigQuery, Tableau, and custom dashboards. Our services include web analytics, mobile app analytics (Adjust, Firebase, AppsFlyer), data integration and ETL, business intelligence, CRM analytics, and privacy and compliance setup including GDPR, Consent Mode, and server-side tracking.

Question 11

Does Scalista work with online casino and iGaming brands?

Accepted Answer

Yes, iGaming is one of our core specialties. We partner with leading online casino brands across both real-money gaming and social casino markets. Our compliance-first approach ensures all campaigns meet regulatory requirements while still delivering strong performance across acquisition, retention, and creative testing.

Question 12

What does your online casino marketing service include?

Accepted Answer

Our online casino marketing covers jurisdiction-ready tracking with responsible gaming messaging, multi-channel acquisition across Google Ads, YouTube, Programmatic Display/Video, and SEO for casino intent. We also handle App Store and web funnels aligned with KYC and responsible gaming flows, creative systems for slots, live casino, and sportsbook cross-sell, and advanced measurement strategies including Consent Mode and server-side tracking.

Question 13

What is social casino marketing and how does it differ?

Accepted Answer

Social casino marketing focuses on user acquisition and engagement for free-to-play casino apps (as opposed to regulated real-money gaming). We run full-funnel UA across Meta, TikTok, Apple Search Ads, Google, and programmatic DSPs, optimizing for ROAS and D7/D30 retention. We build creative concept matrices by feature and theme (slots, jackpots, tournaments) with rapid iterative testing.

Question 14

How do you handle compliance for regulated gambling markets?

Accepted Answer

Compliance is built into everything we do for iGaming clients. We navigate market-specific regulations and localize campaigns, creatives, and messaging to meet both policy and performance goals. This includes platform policy alignment, responsible gaming messaging, jurisdiction-ready tracking, and working within advertising platform restrictions for gambling content.

Question 15

How does Scalista's marketing process work?

Accepted Answer

We guide brands through a proven digital marketing funnel, transforming awareness into measurable results. Our process starts with strategic planning and a deep understanding of your business objectives, followed by an integrated multi-channel execution plan. We then continuously optimize based on data, testing creatives and channels to find the most effective acquisition paths for your specific goals.

Question 16

Do you work as an extension of our internal team?

Accepted Answer

Absolutely. We position ourselves as your growth partner rather than just an agency. We work collaboratively with your internal teams to craft and execute integrated marketing strategies that maximize the impact of every euro invested. We meticulously optimize every touchpoint in the customer journey from initial awareness to long-term loyalty.

Question 17

Can you help with European market expansion?

Accepted Answer

Yes, we are top experts in the European market. We excel at navigating the diverse digital landscapes across the continent, localizing strategies for any European market while maintaining a cohesive global brand presence. This includes language localization, market-specific regulations (including iGaming compliance), and culturally relevant creative production.

Question 18

What kind of reporting and transparency do you provide?

Accepted Answer

We believe in full transparency and data-driven decision-making. Depending on your package, you receive regular performance reports, custom dashboards (via Looker Studio, Tableau, or Power BI), and scheduled optimization reviews. We implement advanced tracking and attribution modeling so you can see exactly how your marketing investment translates to business results.

Question 19

How do I get started with Scalista?

Accepted Answer

Simply reach out through our contact page or send us a message. We will schedule an initial consultation to understand your business goals, current marketing setup, and growth targets. From there, we develop a tailored strategy and roadmap. Our business hours are Monday through Friday, 9:00 AM to 6:00 PM CET.

Question 20

Do you offer free consultations or audits?

Accepted Answer

Yes. We offer initial consultations where we discuss your business objectives and marketing needs. For specific services like SEO or analytics, we can also provide an audit to identify immediate opportunities and areas for improvement before you commit to an ongoing engagement.

Question 21

What is the typical budget needed to work with Scalista?

Accepted Answer

Our engagements vary based on scope and services. For example, our SEO packages start from €2,500/month (Starter), €5,000/month (Professional), and €10,000/month (Enterprise). Analytics setup packages range from €2,500 to €12,000+. For paid media management, budgets are tailored to your goals and market. We recommend reaching out for a custom proposal.

Question 22

Do you work with businesses outside of Europe?

Accepted Answer

Yes. While our deep specialization is in European markets, our capabilities extend worldwide. We serve clients globally and can manage campaigns targeting any market. Our Vienna headquarters coordinates with a global creative network spanning every continent, enabling 24/7 production and local market expertise wherever you need it.

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