Grow your business with YouTube Ads
Reach your customers where they're watching. Get started now - and start getting results.
Why video advertising?
0
X
Viewers are 2x more likely to buy something they saw on YouTube.
0
%
of viewers say that YouTube makes them more aware of new brands.
0
x
Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service.
0
%
of all consumer internet traffic is video-based.
0
billion YouTube users worldwide.
0
%
of YouTube ads are not just shown, but are truly seen and heard.
Your pain-points, our solutions
The human mind is visual
Videos are exponentially more effective communication channels than written text.
Tell a story
Every brand has a story – it just needs to be told the right way. Even more so if the information is wrapped into a cohesive narrative.
You don’t need high budgets
Even with limited budgets, videos can be efficient acquisition sources – given that the right strategies are in place.
Creative is your major differentiator
If you don’t have a creative strategy, you are missing out on constant improvements and brand evolution.
Testing is the only way
Identifying winning creatives and producing more of them is what top brands do. You have seen countless examples on YouTube.
Direct and indirect effects
With our advanced analytics we help you understand the full value of your video ads including incremental organic searches.
Go beyond YouTube and reach your audiences with video on multiple platforms.
Conventional TV vs. YouTube
Conventional TV ads |
YouTube |
|
|---|---|---|
|
Audience |
Viewers of various channels on conventional TV. Dropping TV watch time for audiences under 50.
|
YouTube viewers on phone, desktop and smart TV. Increasing watch time for all demographics. |
|
Targeting |
Based on channel and program types and inferred demographics. |
Based on precise demographics, interests and user intent. |
|
Budget control |
Fixed media buying in advance. Spend the budget and wait for results. |
Flexibility to scale or stop ads based on results and feedback. Spend only if you get results. |
|
Flexibility |
Fixed spots with predefined creatives at predefined time. |
Start/stop ads, change creatives, targeting, landing pages anytime. |
|
Measurement |
Inferred impact estimation based on trend analysis and mixed media modeling. |
Precise measurement based on deterministic data from impressions to conversions. |
|
Suitable for |
Bigger brands with considerable brand awareness budgets. |
Any business. |
Conventional TV vs. YouTube
Audience
Conventional TV ads
Viewers of various channels on conventional TV. Dropping TV watch time for audiences under 50.
Youtube
YouTube viewers on phone, desktop and smart TV. Increasing watch time for all demographics.
Targeting
Conventional TV ads
Based on channel and program types and inferred demographics.
Youtube
Based on precise demographics, interests and user intent.
Budget control
Conventional TV ads
Fixed media buying in advance. Spend the budget and wait for results.
Youtube
Flexibility to scale or stop ads based on results and feedback. Spend only if you get results.
Flexibility
Conventional TV ads
Fixed spots with predefined creatives at predefined time.
Youtube
Start/stop ads, change creatives, targeting, landing pages anytime.
Measurement
Conventional TV ads
Inferred impact estimation based on trend analysis and mixed media modeling.
Youtube
Precise measurement based on deterministic data from impressions to conversions.
Suitable for
Conventional TV ads
Bigger brands with considerable brand awareness budgets
Youtube
Any business
What Scalista offers
1
We identify your goals targets. Whether you want branding or performance-centric ads, we create multiple options and scenarios for you.
2
Creating or revisiting your video assets. Based on your brand image and the stories you would like to tell, we help you in the whole process from conceptualization to production and testing.
3
Audience research and reach forecast. We find the right audiences for you, test them out and fine-tune your targeting.
4
Launching and adapting your video campaigns. We navigate complex metrics to help you accurately measure your success.
5
Reporting and analytics. We want your product and sales team to learn from our video & audio advertising activities.
You are in good company
Create a custom video & audio advertising strategy with our team of professionals. Contact us for a free consultation audit!
